A new look at resources
Hyatt has long held a commitment to operating responsibly, and as part of its effort to reach its 2020 Sustainability Goals, it looked to create training materials to support colleagues at Hyatt hotels worldwide.
Flag recognised that the key was to keep it simple. The materials needed to communicate specific instructions around sustainable behaviour in a way that could be translated easily into multiple languages while being quickly understood by busy staff at all levels.
There were two separate training materials to develop: helping chefs identify and source more sustainable seafood; and communicating actions for hotel colleagues to cut resource waste.
Engaging through visual impact
For the seafood training, we created visually impactful slides that would show chefs the scale of overfishing and give them resources to guide better sourcing choices.
We also created a compelling animated video to supplement the training and promote the message among a broader audience in an engaging and memorable way.
Creating a clear message
The general sustainability training materials needed to speak to a broad base of colleagues working within many different hotel functions. The challenge here was to create a presentation that could be divided for each department while still working together as a seamless, larger presentation, depending on the individual training needs of each hotel. We developed graphic icons that would give colleagues across multiple regions a clear, visual way of understanding the actions they were expected to perform to save water and energy.
To complement the training materials and make them part of a broader communications campaign, we also developed posters that would inspire hotel colleagues to take ownership of sustainable actions.
What we did
- Communications strategy consultancy
- Copywriting and editing
- Creative and concept design
- Creative development and branding
- Print design and artwork
- Storyboarding and animation
- Film and post-production management
- Production and project management
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a portfolio that includes 731 properties in 56 countries, as of 30 June 2017. The company’s purpose, to care for people so they can be their best, informs its business decisions and growth strategy, and is intended to create value for shareholders, build relationships with guests and attract the best colleagues in the industry. Hyatt’s subsidiaries develop, own, operate, manage, franchise, license or provide services to hotels, resorts, branded residences and vacation ownership properties on six continents. For more information, please visit their website.