Our work Archive

Supporting the Journey to Integrated Reporting

October 2015

We helped Crest Nicholson to summarise its wider value proposition in its second integrated report.

Communicating value creation

As part of the move to integrated reporting, we helped Crest to define and communicate its business model in line with the International <IR> Framework, developed by the International Integrated Reporting Council (IIRC). This included identifying the key resources and relationships that are fundamental to long-term value creation, as well as the wider value the business creates for investors, the economy, communities, employees and the environment.

We combined strategic messaging with impactful visuals to emphasise Crest’s commitment to long-term placemaking and investment in training and skills.

A holistic reporting suite

Considering the reporting suite as a whole to meet the needs of all stakeholder audiences, we also developed a summary report to distil the key content for time-sensitive readers and for use as collateral at events and conferences. More detailed sustainability performance data is featured on Crest’s corporate website.

The move to integrated reporting has avoided the previous repetition between annual and sustainability reports, enabled a more joined-up reporting narrative, and provided an opportunity to reconsider which channels and formats would be best for communicating with stakeholders.

Supporting the transition to integrated reporting

We provided practical guidance in applying the International <IR> Framework, ensuring adherence to the guiding principles and the content elements within it. This involved a materiality assessment with Crest’s key stakeholders to define the issues that matter most, an exercise that helped to shape the report’s content.

We also ran workshops with directors and senior managers to define how we communicate key integrated reporting elements such as the business model, strategy, material issues and KPIs.

What we did

  • Strategic consultancy
  • Copywriting and editing
  • Creative and concept design
  • Information design
  • Print design and artwork
  • Production and project management

Crest Nicholson is a leading developer of sustainable communities in the UK and a top 10 housebuilder. Its diverse property portfolio meets the needs of a wide range of purchasers, from first-time buyers to families and investors.

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