Our work Archive

Measuring and reporting value

June 2016

For the second year running, we helped the Duchy of Cornwall to demonstrate how it creates value through the sustainable stewardship of land and property.

Adopting integrated reporting

As part of a three-year plan, Flag is helping the Duchy to adopt the framework developed by the International Integrated Reporting Council that encourages forward-looking and transparent reporting, with a focus on financial, environmental and social sustainability.

In year one (2015 report), we worked with the Duchy on the foundations, which included stakeholder engagement, materiality analysis and clear articulation of the mission statement, strategic objectives and business model.

In year two (2016 report), we took this to the next level in an integrated report that demonstrates good practice, puts the organisation’s objectives into global context alongside the UN’s new Sustainable Development Goals, and describes the resources and relationships (known as ‘capitals’) on which the Duchy relies and has an impact.

The Duchy’s integrated report contains stunning photography and crisp copy within a simple yet stylish layout.

Natural capital accounting

In line with its ethos of working in harmony with nature, it’s important for the Duchy to develop its understanding of the true value of the estate’s farmland, woodland and other natural resources.

With this in mind, the Duchy produced an initial natural capital account for the 2016 report, which represents one of the first large-scale applications of the method in the UK. The Duchy will use the information to help organise environmental priorities across different parts of the estate and support decision-making around strategic objectives.

What we did

  • Integrated reporting consultancy
  • Stakeholder engagement and materiality analysis (year one)
  • Copywriting and editing
  • Creative and concept design
  • Information design
  • Production and project management

The Duchy of Cornwall is a unique organisation dating back to the 14th century. It is a private estate of more than 53,000 hectares, mostly in the south-west of England, which provides an income to The Prince of Wales, the current Duke of Cornwall. For more information, visit their website.

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