Our work Archive

Materiality matters

October 2014

Crest Nicholson’s first integrated report reflects the issues that matter most to its stakeholders, thanks to a comprehensive materiality review.

The heart of the matter

Annual reports that focus on what’s most important and relevant are helpful for investors and others judging a company’s performance, prospects and exposure to risk. Carrying out a materiality assessment also helps the company, by highlighting a wide spectrum of risk and opportunity seen through the eyes of stakeholders.

As materiality is a key guiding principle of integrated reporting, we conducted a materiality review for Crest Nicholson’s first integrated report, Creating value, covering the financial year 2013/14, to understand the issues that are most fundamental to the business and its stakeholders.

The integrated report is supported by a summary report and sustainability performance online.

Oversight and insight

As part of this process, we developed structured questionnaires that asked contributors to rate the importance of economic, environmental and social topics. We also held interviews with senior management and representatives from customer, partner and industry organisations.

The aggregated ratings were used to identify which risks and opportunities were most material, and to guide their relative positioning on a materiality matrix, providing an at-a-glance summary of issues across the group.

The content contained within the integrated report was then aligned to these topics, helping to keep the report focused, concise and relevant.

What we did

  • Integrated reporting consultancy
  • Stakeholder engagement and materiality analysis
  • Desk research and media scans
  • Copywriting and editing
  • Creative and concept design
  • Print design and artwork
  • Information design
  • User interface and user experience design
  • Production and project management

As part of Crest Nicholson’s integrated reporting project, Flag also provided a full range of strategic content development, copywriting, design and production services.

Crest Nicholson is a leading developer of sustainable communities in the UK and a top 10 housebuilder. Its diverse property portfolio meets the needs of a wide range of purchasers, from first-time buyers to families and investors.

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