Our work Archive

Creativity, communication and collaboration

July 2016

Rexam uses illustration, graphics and integrated reporting principles to highlight its role in the circular economy.

A clear business model

In its 2015 Sustainability Report, Rexam wanted to communicate how collaboration with stakeholders, such as its work with governments to improve recycling infrastructure and minimise waste, helps to close the aluminium recycling loop and create value for the circular economy. The company also wanted to demonstrate how its approach is shaped by its sustainability framework, comprising 12 commitments across three strategic pillars of products, people and operations.

To help Rexam articulate its contribution to the circular economy, we used an illustrative approach. Eye-catching infographics and data charts help to explain Rexam’s progress in tackling its material issues, while interactive navigation makes the content more accessible for Rexam’s stakeholders.

The design styling uses a continuous line to reflect how the various elements of Rexam’s business are interconnected.

Towards a circular economy

We incorporated elements of the integrated reporting principles, developed by the International Integrated Reporting Council (IIRC), to help the company demonstrate how it is adding social, economic and environmental value across the value chain.

The report, an online navigable PDF prepared in accordance with the ‘Core’ option of the Global Reporting Initiative G4 Guidelines, is supplemented with a separate downloadable GRI index, giving stakeholders the full picture of Rexam’s sustainability performance.

In May 2016, the report was named first runner-up in the Creativity in Communications category of the Corporate Register Reporting Awards.

What we did

  • Strategic consultancy
  • Integrated and sustainability reporting consultancy
  • GRI gap analysis and advice
  • Creative and concept design
  • Information design
  • Production and project management

Rexam is a leading global beverage can maker, with its global headquarters in the UK and 55 manufacturing sites located in 23 countries. The company employs around 8,000 people. Rexam produces the largest range of can sizes in the industry, for many leading brands.

We’d love to hear from you, so please get in touch

  • London map


    31-35 Kirby Street, London EC1N 8TE, UK

  • New York map

    New York

    1411 Broadway, New York, NY 10018, USA