Our work Archive

Communicating complex content

April 2015

Given the scale and diversity of Nestlé’s agricultural supply chain, addressing responsible sourcing issues is a multi-layered communications challenge.

Chain reaction

With long and complex supply chains, Nestlé recognises its responsibility for traceability and transparency about where its ingredients come from and how they are sourced. Making this information available and accessible requires the support of employees and suppliers worldwide.

We worked with Nestlé’s global procurement team and its NGO partners, including The Forest Trust and World Animal Protection, to build a clear strategy for communicating complicated responsible sourcing issues to audiences with different levels of knowledge.

A strong visual identity, applied across a range of communication channels, uses an illustrative style to help employees understand Nestlé’s best practice approach to responsible sourcing.

Teaching tools and talking points

To bring the programme to life, we developed a strong narrative and a new visual identity, which we applied to a series of engagement tools, including a 16-page progress report, fact book, presentation, infographics and an animated video.

We also developed an alternative version of Nestlé’s Supplier Code, using illustrations instead of words to help suppliers act on the information, regardless of their native language or reading level. Each page was designed to be used as a poster for supplier sites.

In addition, a series of videos takes employees behind the scenes of Nestlé’s sourcing activities. In the first, we filmed the story of a farmer and his community in Madagascar, where Nestlé sources its vanilla, while the second followed Nestlé’s sugar supply chain in Mexico.

The campaign has led to improved internal awareness, resulting in more widespread external communications about responsible sourcing from Nestlé markets around the world. The tools are also being used at external events and on social media to reach broader stakeholders.

What we did

  • Communications strategy consultancy
  • Creative development and branding
  • Copywriting and editing
  • Storyboarding and animation
  • Film and post-production management
  • Production and project management

Flag also provided strategic content development, copywriting, design and production services for the Nestlé in society: Creating Shared Value and meeting our commitments 2015 full report and summary.

Nestlé is the world’s leading nutrition, health and wellness company. With headquarters in Vevey, Switzerland, the company has more than 339,000 employees and 442 factories around the world, producing more than 2,000 brands. More than 1 billion servings of Nestlé food and beverage products are served every day.

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