Setting the pace
Flag’s association with Ford Motor Company over the last 15 years has seen it develop into a leading sustainability reporter that continues to reflect emerging trends. In addition to the consultancy, project management, design and production services we have long provided, we have also written Ford’s report and created supporting video content for the last two years.
New developments this year
As part of the ongoing drive to improve and enhance, Ford’s 2016/17 sustainability report – available online and in PDF format – was compiled in accordance with the new Global Reporting Initiative (GRI) Standards at a Comprehensive level. Ford also used the UN Guiding Principles Reporting Framework for human rights disclosure for the first time.
A major focus in recent years has been to streamline the content to reflect Ford’s most material issues. Flag’s materiality assessment involved issue research and identification, stakeholder interviews and analysis. Our findings were presented in the online report in an interactive matrix, which not only defines Ford’s material issues but also graphically illustrates how they interconnect.
Achieving high design standards
We continue to aim for the highest standards of design, usability and accessibility. The microsite in particular has been created with a wide range of user journeys in mind, providing intuitive navigation and a seamless, responsive design.
The content is enriched with data charts, infographics and videos, providing useful information, visual interest and an engaging sense of movement. The many videos include four custom-made films with voiceovers: a main homepage video gives an overview of sustainability at Ford, while three others explore the company’s electrification journey, its focus on driver safety and its ethical approach.
What we did
- Strategic consultancy
- Copywriting and editing
- Creative and concept design
- Print design and artwork
- Web development
- Information design
- User interface and user experience design
- Video storyboarding and creative direction
- Film and post-production management
- Production and project management
About Ford Motor Company
Ford Motor Company is a global company headquartered in Dearborn, Michigan, USA. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 202,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit their corporate site.