Our knowledge

We combine knowledge and creativity to produce solutions that engage, inform and inspire. Telling powerful stories that cut through the noise. Communications that keep our clients ahead of the curve.

Style versus substance

Sustainability reporting that doesn’t confuse what’s fashionable with what’s material


    Assessing materiality


    GRI Standards consultancy and implementation


    Analysing and representing data

We produce best-practice sustainability reports and associated communications, helping organisations convey their vision, performance and progress with greater impact and transparency.

We work with NIKE, HP and Nestlé, among many others, to produce strategic reports that shine a light on the issues that matter.

We are a GOLD Community member of the Global Reporting Initiative (GRI), have produced some of the first reports in accordance with the GRI Standards and have in-depth knowledge of the UN Sustainable Development Goals (SDGs) and the UN’s Guiding Principles on Human Rights.

 Driving innovation

Ford adopts a ‘less is more’ approach to reporting

Ford’s sustainability report takes a new turn, with a more succinct, contemporary approach based on the issues that really matter.

 Leading the discussion

Creating a targeted reporting suite for JPMorgan Chase

We’re helping JPMorgan Chase not just to report the issues, but to shape the discussion around them.

Talking the talk

Employee and stakeholder communications that speak their language


    Visual storytelling


    Distilling key messages


    Multi-channel approach


    Issue-based communications

Businesses want their employees, customers and suppliers to be excited about their story. They want stakeholders to understand and align with what they stand for. To do this they need to engage and activate those stakeholders, and Flag help them do that.

We use multi-channel approaches, including video, animation and social media, to create memorable moments and increase recognition and engagement in organisations’ priorities and programmes. Recent successes include projects for Nestlé, McDonald’s, Molson Coors and Bulldog Skincare.

 Illustrating success

How a quirky approach helped McDonald’s tell its story

McDonald’s UK wanted to communicate its recent sustainability progress to a range of stakeholder audiences in a concise yet engaging and informative way.

 Communicating complex content

Going behind the scenes of Nestlé’s supply chain

Given the scale and diversity of Nestlé’s agricultural supply chain, addressing responsible sourcing issues is a multi-layered communications challenge.

Get personal

Securing a strong identity for your branding


    Bridging the gap between business objectives, brand strategy and creativity


    Compelling messages and visuals


    Amplify, integrate and embed

We help organisations integrate sustainability into their brands, increasing awareness, improving perceptions and helping them stand out from the crowd. We crystallise the brand narrative, amplify it with creative visuals and integrate it across a variety of platforms.

We have worked with Barry Callebaut, Trafalgar Travel, Goodman and amfori to develop and communicate sustainability-related brands.

 A brand-new look

Creating a visual identity for the Cocoa Horizons Foundation

Barry Callebaut wanted a strong new brand for the Foundation to promote its work and attract support.

The bigger picture

Expertly producing complex integrated and annual reports


    Identifying capitals and value chains


    Developing business models in line with the IIRC’s <IR> Framework


    Translating approaches into strategies, targets and KPIs

We create award-winning annual financial reports that communicate clearly and openly, building trust among investors and other stakeholders.

As well as in-depth knowledge of the latest regulatory requirements and best-practice trends, our experience in sustainability communications means we’re well placed to support transitioning to integrated reporting. We are proud to have helped the likes of Anglian Water, Crest Nicholson and the Duchy of Cornwall to tell a more holistic value creation story.

Crest Nicholson’s 2017 integrated report won the gold award for ‘Best printed report – FTSE 250’ in the Corporate and Financial Awards 2017.

 Supporting the Journey to Integrated Reporting

Developing an integrated reporting suite for Crest Nicholson

We helped Crest Nicholson to summarise its wider value proposition in its second integrated report.

 Measuring and reporting value

The Duchy of Cornwall continues to extend and develop its integrated reporting in line with good practice

For the second year running, we helped the Duchy of Cornwall to demonstrate how it creates value through the sustainable stewardship of land and property.

We’d love to hear from you, so please get in touch

  • London map


    31-35 Kirby Street, London EC1N 8TE, UK

  • Cambridge map


    Fieldstead Barn, New Road, Impington, Cambridge CB24 9PJ, UK

  • New York map

    New York

    WeWork, 311 W 43rd St, New York, NY 10036, USA