Our work Archive

Towards integrated reporting

March 2015

The Duchy of Cornwall is using IIRC principles to articulate what sustainable stewardship means.

A structure for individuality

Integrated reporting principles, developed by the International Integrated Reporting Council (IIRC), can enable organisations to go beyond merely describing historical financial performance. So when the Duchy expressed a desire to articulate what sustainable stewardship means – how it supports communities and natural environments while meeting its commercial responsibilities – the roadmap we developed was informed by the IIRC framework.

Sustainable stewardship, the Duchy’s 2014/15 annual report, was the first step towards integrated reporting. It was based on stakeholder engagement and a materiality exercise, which enabled us to gain a clear understanding of the organisation’s most important issues and helped us to articulate the mission statement, strategic objectives and business model.

Bringing the Duchy’s story to life through stunning photography of the diverse estate and using strong information design to ensure content is digestible.

The way ahead

While the Duchy’s reporting is not yet fully compliant with the IIRC Framework, both the Flag and Duchy teams intend to build on what’s been achieved so far. With a focus on the financial and non-financial resources the Duchy produces and uses, and the key performance indicators it is developing, the intention is not to report on more content but more relevant content in future years.

What we did

  • Integrated reporting consultancy
  • Stakeholder engagement and materiality analysis
  • Copywriting and editing
  • Creative and concept design
  • Information design
  • Production and project management

The Duchy of Cornwall is a unique organisation dating back to the 14th century. It manages a private estate of more than 53,000 hectares, mostly in the south west of England, which provides an income to The Prince of Wales, the current Duke of Cornwall.

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