Our work

Defining value creation

July 2016

We helped Carillion to define its unique value-creation model, which forms a key part of its sustainability messaging in communications ranging from a dedicated storytelling website to regional summaries.

Long-term thinking

As the first FTSE company ever to win the PwC Building Public Trust Award for sustainability reporting for three consecutive years, Carillion has a reputation for continually developing its sustainability strategy and communications.

Flag has a longstanding partnership with Carillion, working closely with the sustainability team and advising them on best-practice approaches since 2008. In 2015, we again assisted them with their reporting, which was delivered in accordance with the Global Reporting Initiative (GRI) G4 Guidelines at Core Level.

An intuitive journey

Carillion creates value and strengthens communities through activities such as building better schools, improving transport infrastructure and creating healthier environments, and we sought to aid reader understanding of those impacts through a value-creation model. We designed the regional sustainability summaries to open out into colourful visual representations of the model. Depicting the key values the company creates and shares through its many activities, these posters now adorn the walls of Carillion’s sites and offices.

The posters also guide colleagues and visitors to a microsite, which summarises how the company’s performance aligns with global megatrends and society’s significant challenges. From the site, a full sustainability report – structured around Carillion’s efforts to generate six positive outcomes by building a better business, a better society and a better environment – is available to download.

Our consultancy has informed the comprehensive reporting suite, including a dedicated storytelling microsite, full sustainability report and regional summaries.

What we did

  • Strategic consultancy
  • Copywriting and editing
  • Creative and concept design
  • Information design
  • User interface and user experience design
  • Web development
  • Print design and artwork
  • Production and project management

Carillion is one of the UK’s leading integrated support services companies. With more than 46,000 employees across the UK, Canada and the Middle East, it provides services, delivers infrastructure and creates places that bring lasting benefits to its customers and the communities in which it works.

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