The client
- A top 20 full-service international law firm.
- Offices in 15 locations worldwide and clients in more than 120 countries.
- Provides comprehensive legal services in the insurance and reinsurance, marine, aviation and transportation, international trade and energy, and corporate and commercial law sectors.
What we did
Having devised Clyde & Co’s previous graduate recruitment materials, Flag was again invited to develop a campaign with impact and longevity. Our main aims were to continue to position Clyde & Co as a credible alternative to other top law firms, and ensure the graduate audience appreciated the diverse career opportunities available across a wide range of specialisms.
The new campaign brochure has the feel and style of a Sunday supplement magazine, and contains easy-to-read narrative, interviews with a mix of employees from different levels and locations within the firm, and bespoke, full-page photography. New exhibition stands, adverts and branded giveaways helped to bring the theme to life at recruitment fairs.