The client
- Asset Checker is an online service designed to help probate professionals to identify and retrieve shareholding information relating to deceased estates.
- It holds the most comprehensive and up-to-date database of UK shareholdings, with over 15 million records.
- Asset Checker was established by two of the UK’s leading share registrars, Computershare and Capita Registrars.
What we did
Dealing with shareholdings can be one of the most problematic areas of probate. The process of gathering and assessing the validity of share certificates can be time-consuming and costly, and further complicated by missing or incomplete records. Asset Checker provides a unique online resources that helps probate professionals to find and access shareholding information .
Flag supported two leading share registrars with the roll-out of a wide-ranging campaign that involved direct mail, promotional items, advertising and website design. This was completed ahead of a fixed launch date and with the understandably limited budget of a start-up business.