The client
- A top five global consumer goods company, headquartered in Leuven, Belgium.
- Portfolio of nearly 300 brands includes global flagship names such as Stella Artois, Budweiser and Beck’s.
- Employs approximately 120,000 people in over 40 countries worldwide.
What we did
Flag was invited by Anheuser-Busch InBev to deliver an integrated environmental awareness campaign to tie in with the United Nations’ World Environment Day on 5 June 2009. The campaign helped to deliver on four groupwide environmental performance targets, and reached employees across 12 markets in 10 languages – all without breaking the bank.
The comprehensive communications toolkit was developed to accommodate local adaptation and translation, and contained guidelines for using the templated materials. The wider campaign was brought to life by a competition, with employees invited to nominate local initiatives as best practice examples of how to reduce the company’s environmental impact.