Developing a strong identity
Leading chocolate manufacturer Barry Callebaut established the Cocoa Horizons Foundation (CHF), which seeks to improve the livelihoods of cocoa farmers and their communities, as part of its strategy to help shape a sustainable future for cocoa and chocolate.
To promote the CHF’s activities to existing and potential partners, and to attract financial support, we helped to develop a new brand and visual identity for the Foundation, working closely with thought leader Forum for the Future and film-maker Nice and Serious. We also ensured the findings from considerable internal and external stakeholder engagement fed into the process.
The outcome was a bright, contemporary, visually appealing style that could be used to immediately differentiate the CHF from other charitable foundations.
Appealing to a wider audience
This new look and feel – outlined in a comprehensive brand guidelines document covering everything from logo use to photographic styling – was then applied to the CHF’s special projects brochure. This informed readers of the many projects they could choose to support, and how their money would directly benefit cocoa farmers. Opportunities ranged from funding a mobile education centre and supporting women and young farmers to building a school and providing communities with access to clean water.
The printed and digital collateral was created in collaboration with Nice and Serious.
What we did
- Copywriting and editing
- Creative and concept design
- Creative development and branding
- Print design and artwork
- Information design
- Production and project management
Barry Callebaut is the world’s largest manufacturer of high-quality chocolate and cocoa products. Headquartered in Zurich, Switzerland, the company has more than 50 production sites and employs over 9,000 people in more than 30 countries. The Cocoa Horizons Foundation was established to improve the livelihoods of cocoa farmers and their communities through the promotion of sustainable, entrepreneurial farming, improved productivity and community development.